Mercedes Benz Independence Day
Desire drives movement. Freedom fuels it. This Independence Day, join us in celebrating Freedom from Range Anxiety – as we take a scenic trip through the nation in the stunning Mercedes-Benz.
At UNDR-CTRL, we set out to craft an immersive CGI-driven tribute to the spirit of freedom for Mercedes-Benz India’s Independence Day film. The vision was clear—celebrate the boundless possibilities of the EQS, a vehicle that redefines electric mobility by eliminating range anxiety and unlocking the joy of unrestricted travel.
The concept revolved around the longest distance on a single charge, mirroring the essence of freedom that Independence Day represents
The film takes viewers on a stunning visual journey through India’s diverse landscapes, showcasing picturesque destinations that drivers can explore without limits. From brainstorming to execution, every step—visualization, sketching, storytelling, model design, scene animation, and seamless CGI integration—was meticulously planned and executed in less than 15 days. The result? A visually breathtaking tribute that not only celebrates India’s independence but also positions the Mercedes-Benz EQS as the ultimate symbol of limitless exploration.
